Lolita takes the UK, and this time for real.

Led by the classic Spanish iconography and interpreting beauty as the result of trained sensitivity, this collection evokes some characters based on folklore that reclaim a non disrupted version of pop culture. The Spanish designer has created a capsule that questions the heavy social connotations that pop icons carry taking the 90’s documental “The celluloid closet” (1995) as a key reference for his message. Mars finds his starting point of inspiration in his grandmother, and realises that his sense of “elegance” is based on hers.

Using clichés built from his own memoirs as main transmitters, Alvaro pays homage to Spanish culture and puts the main focus on the process of getting dressed as in “The impossible wardrobe”, performance by Tilda Swinton. The designer notices the naturalness of admiring a piece from the distance and brings it face to face with the difficult task of being proud of what is owned; he finds the simile on the souvenirs from Spain, “Looking at these objects you can see a celebration of culture from a different perspective” Mars says.

The garments, made from different recycled materials and treated with different techniques, bring to life six characters that crumble the Lolita to tell this story. As for the first look, his Grandmother, the designer’s main inspirational source and the representation of elegance based on his culture. For the second look, The “flûte à champagne”, the champagne glass, reinterpreting a classic Cristobal Balenciaga shape that elongates the body distorting it to an inverted triangle. Following the collection, there is The “Sevillana”, the flamenco dancer; followed by The “Torero”, the Spanish matador and favourite traditional costume of the designer. To close this fashion story, Mars presents the “Lolita”, inspired by icons like Audrey Hepburn or Dovima, and, for his “chant du cygne”, the “Montera”, the matador’s headpiece worked on a gigantic scale.