A love letter to all the women in his life that have influenced him in every possible way.
Since he was a child, he has been nourished by the female figures around him composing his main inspiration source. From the grace to the guts, he has created a character that embodies all the values transmitted by his grandmother, a muse.
Lolita is a concept, Lolita is a statement , Lolita is a cry of freedom.
Following his instincts as the only rule when creating, he has developed a capsule collection full of symbols and details that pays homage to his Mediterranean heritage. From the printed recycled leather to the colour, Álvaro has kept developing his hyperbolic aesthetic to a pure form where nothing feels empty anymore.
Fashion is not just clothing, is a way of transmitting a message. Activism is key nowadays and he wants to use his voice to speak up and stand up for freedom, love and equality.
Creative Direction … Alvaro Mars
Photography … Isabel Rovira ( @isabelrovirasalvador )
Styling … Eduardo Jairycovich ( @eduardojairycovich )
Photography assistant … Alicia Pastor ( @aliciapastorva )
Grooming … Almudena Traver ( @almudenatraver )
Models … Adama Sene ( @_blackmagik_ ) & Kelly ( @mrs_malavo )
ALVARO MARS team:
… Marina Pérez
… Ariadna Medina
… Carmen Mazón
… Mary Angels Ruíz
… Rubén Ruíz
… Anastasia Yakhimovich
… Cristina Milhero
… Juan Martínez
Special thanks to House of harlot ( @houseofharlot ) and Taller Rent Space ( @taller.rent.space )