Alvaro Mars is an European Fashion Brand based in Spain/UK that aims to create emotions through design  playing with volumes, materials and colour, seeing  fashion as a form of art without taking it so seriously. As  main inspiration source, the mediterranean subcultures  trying to ironise them creating a caricature of reality  with a social message. Is a non binary brand that plays  with gender roles and nonconformity having as values:  impact, irony and controversy.  

The inspiration comes from art (history, literature,  architecture) and heritage mainly. His biggest  inspiration is his grandmother and all the values that  she embodies. As the main inspirational source he has  created a character that embodies all the references  that he has had since an early age: Lolita.  

“My inspiration comes from a sociological point of view.  I have had a lot of women influence in my life, I have  taken the essence from the women around me and that  has lead me to became the creative that I am today.  When creating I think about my origins, about the  Mediterranean, about my culture, about Almodovar’s  work, about freedom, about having a social message.”  

Fashion can be a really frivolous place, through it we  want to express a strong message so that nothing feels  empty anymore. Fashion is not just clothing, it’s a way  of transmitting a message. Activism is key nowadays  and we want to use the label to speak up and stand up  for freedom, love and equality.