ALVARO MARS BRAND
Alvaro Mars is an European Fashion Brand based in Spain/UK that aims to create emotions through design playing with volumes, materials and colour, seeing fashion as a form of art without taking it so seriously. As main inspiration source, the mediterranean subcultures trying to ironise them creating a caricature of reality with a social message. Is a non binary brand that plays with gender roles and nonconformity having as values: impact, irony and controversy.
The inspiration comes from art (history, literature, architecture) and heritage mainly. His biggest inspiration is his grandmother and all the values that she embodies. As the main inspirational source he has created a character that embodies all the references that he has had since an early age: Lolita.
“My inspiration comes from a sociological point of view. I have had a lot of women influence in my life, I have taken the essence from the women around me and that has lead me to became the creative that I am today. When creating I think about my origins, about the Mediterranean, about my culture, about Almodovar’s work, about freedom, about having a social message.”
Fashion can be a really frivolous place, through it we want to express a strong message so that nothing feels empty anymore. Fashion is not just clothing, it’s a way of transmitting a message. Activism is key nowadays and we want to use the label to speak up and stand up for freedom, love and equality.
Alvaro Mars is an European Fashion Brand based in Spain/UK that aims to create emotions through design playing with volumes, materials and colour, seeing fashion as a form of art without taking it so seriously. As main inspiration source, the mediterranean subcultures trying to ironise them creating a caricature of reality with a social message. Is a non binary brand that plays with gender roles and nonconformity having as values: impact, irony and controversy.
The inspiration comes from art (history, literature, architecture) and heritage mainly. His biggest inspiration is his grandmother and all the values that she embodies. As the main inspirational source he has created a character that embodies all the references that he has had since an early age: Lolita.
“My inspiration comes from a sociological point of view. I have had a lot of women influence in my life, I have taken the essence from the women around me and that has lead me to became the creative that I am today. When creating I think about my origins, about the Mediterranean, about my culture, about Almodovar’s work, about freedom, about having a social message.”
Fashion can be a really frivolous place, through it we want to express a strong message so that nothing feels empty anymore. Fashion is not just clothing, it’s a way of transmitting a message. Activism is key nowadays and we want to use the label to speak up and stand up for freedom, love and equality.